Chasing Time

Case Study: Chasing Time

Creating a story about success, childhood dreams, and the question no one asks out loud

Most people think success is the finish line.
But the horizon is always moving. Always evolving.

This project asks a different question:

What happens when you make it?
What happens when you’ve spent so much time chasing success that you realize you’ve given up pieces of your own happiness along the way?
Maybe you’ve postponed joy. Maybe you’ve hit the milestone—and have no one to celebrate it with.

Chasing Time follows one man who reached the version of success he once dreamed of, only to realize something was missing. A childhood passion begins calling him back.

This series is about what it means to chase your dreams—and what it means to get time back.

The creative challenge

Spencer approached us wanting to document a new chapter: entering competitive racing.

When we met him, he was at the back of the pack. He had just hired coach Alec Udell. There were many ways we could have filmed this—but we weren’t interested in a traditional sports profile.

Not everyone sells a company and goes racing.
But everyone understands postponing a dream.

The universal tension here wasn’t racing.
It was the question of now vs. later.
Of delaying fulfillment in the name of achievement—versus choosing to live fully in the present.

Our approach

Racing is a fast, fiery sport. We wanted to counterbalance that energy with philosophy, intimacy, and access.

We played with space and time—using pacing, quiet moments, and proximity to let the internal journey unfold alongside the external one.

We were given rare access:

inside the pit

inside the car

inside the moments most people never see

That access allowed us to humanize a high-adrenaline world and ground it in something deeply relatable.

Why it works

Because it takes a high-interest subject—race car driving—and makes it human.

With the rise of F1, there’s a growing collective fascination with racing culture. But sprint series racing feels more accessible. These are cars people recognize. Cars they dream about. Cars they could imagine themselves driving.

That relatability opens the door for something deeper:
a story about ambition, identity, and the cost of waiting too long to listen to yourself.

Why I’m sharing this

I’m excited about building more short-form, cinematic series like this—stories that sit at the intersection of culture, philosophy, and lived experience.

If you’re interested in telling a story that goes beyond the surface of success—and into the human questions underneath—I’d love to explore what that could look like together.

Sometimes the most compelling stories aren’t about how far you’ve gone,
but about what you’re finally brave enough to return to.