Mythic Hotline: What If the Goddesses Had an Advice Column?

What would you ask the Goddesses?

When I was younger, I used to love reading advice columns. There was something deeply satisfying about watching a stranger share their struggle, and then seeing a chorus of responses guiding them toward clarity. It was a reminder that humans can help other humans navigate the messiness of life.

These days, I don’t find myself craving advice in the same way. Instead, I’m more interested in listening — holding space for someone’s experience and empowering them to make their own choices. It feels less about being told what to do and more about unlocking the wisdom we already carry inside.

Somewhere along the way, as I fell into my obsessive interest in mythology, I had an epiphany: what if the advice column became mythic?

What if modern women could call upon the goddesses who have withstood the test of time — Hera, Inanna, Artemis, Kali, Aphrodite — and bring their modern struggles to them? What if, instead of a friend or therapist answering, it was the goddess herself offering wisdom, metaphor, and perspective?

The result could be a kind of Mythic Hotline — a space where timeless archetypes meet modern problems. Breakups, job changes, motherhood, burnout — all reframed through the lens of ancient myth.

I would love to bring this to life in partnership with a brand to create something playful, empowering, and magnetic. It could live as a multi-part digital series, a campaign with stunning visuals, or even a social media advice column that women everywhere tune into. It would resonate not just as an ad campaign (though it would be brilliant for that) but as a cultural moment — something that would win the hearts of thousands of women.

Because here’s the truth: we’ve been looking to myth for guidance for thousands of years. Maybe it’s time we let the goddesses have the mic again.